Google Ads & Lead Generation
Paid ads judged on one thing: jobs booked.
Once the site converts, this adds Google Ads on top of it, managed by the person who built the site, and reported in leads and cost per lead, not clicks or impressions.
−38% CPLTailored, fixed quote · Nothing starts until you approve it
Sponsored
Your Business — Licensed plumber, Mississauga
Serving Mississauga, Oakville and Brampton · Call or request a quote online
What changes
What this is built to do.
- Google Ads campaigns set up for calls and quote forms, not just website visits
- Landing pages built for one job: get the number or the form
- Ongoing monthly improvements to the site and campaigns
- A plain-English monthly report you can read in the truck
What's included
Every piece earns its place.
Campaign setup & management
Keywords, targeting and conversion tracking, set up and managed on an ongoing basis.
Landing pages
Built for one job: get the number or the form. Nothing to click away to.
Monthly improvements
Small, ongoing changes to the site and campaigns based on what's actually converting.
Plain-English monthly report
Spend, leads and cost per lead. One page, no graphs of 'reach' or 'impressions'.
This is for you if
- Your site already converts and you have capacity for more jobs
- You want ads run by the person who built the site, not a separate agency
- You're comfortable with ad spend being billed separately, direct to Google
Not for you if
- The website isn't built yet — fix the foundation before you pour ad spend into it
- You want guaranteed leads (nobody honest guarantees that)
FAQ
Straight answers.
Anything else, ask on the audit. You'll get a straight answer from the person doing the work.
What's the ad budget?
Ad spend is separate from my fee and goes straight to Google. I'll recommend a starting number based on your trade, area and capacity, and I'll tell you if I think a budget is too small to work.
Do you guarantee leads?
No. I guarantee the setup is right, the tracking is honest, and the report is in leads and jobs. Anyone guaranteeing results in paid ads is hiding something.
Want a quote for Google Ads & Lead Generation?
Book a free strategy call, or send me your website for a video audit. Either way you get a fixed quote in writing.