New salon launch
Verve & Co.
Build the neighbourhood buzz before the doors open.
One coordinated launch across the website, local ads, waitlist and opening-week experience for a new beauty destination.
The brief
Where the opportunity starts.
The launch starts with no local awareness and an empty appointment book. The campaign gives future clients a reason to join the waitlist, meet the team and book ahead of opening day.
- For
- Women aged 22–45 living or working nearby who want hair, nails, brows and treatments in one polished destination.
- Personality
- Optimistic, welcoming, stylish and community-minded.
- Brand line
- “Your next favourite place.”
Measurement
What we tracked.
Reporting connected the work to bookings, client value, and repeat business, measured against the salon’s own baseline.
The system
Three choices behind the direction.
Make the waitlist worthwhile
Introduce the people, services and space early, then give interested neighbours a clear path to opening appointments.
Coordinate the countdown
Local ads, social posts and email or SMS updates all point to the same launch milestones and booking destination.
Keep momentum after opening
Capture the first week, invite honest reviews and support rebooking so the launch becomes the beginning of a client relationship.
Creative direction
How the work shows up in the client journey.
Brand assets, customer-facing messages, and booking touchpoints brought together as one designed system.
VERVE
& Co.
Your next favourite place is arriving.
Join the opening list ↗The client journey
- 01Tease
- 02Waitlist
- 03VIP preview
- 04Opening week
- 05Reviews
- 06Rebooking
Scope
What we built.
Scope was shaped around the salon’s systems, team capacity, and priorities.
- Launch strategy and local-audience research
- Brand launch messaging
- Website and waitlist landing page
- Pre-opening social campaign
- Countdown content
- Meta and Instagram local paid ads
- Google Business Profile setup
- Email and SMS waitlist sequence
- VIP preview-event strategy
- Creator and influencer outreach plan
- Opening-week content and review-generation flow