Paid ads + new clients
Marlowe Studio
A local campaign built to fill the weekday gaps.
A sharper offer, striking creative and a short path to booking for a city salon with room to grow midweek.
The brief
Where the opportunity starts.
Open weekday appointments are the central business constraint. A focused local offer and dedicated booking page connect awareness to a more consistent flow of new clients.
- For
- Busy, trend-aware women aged 23–38 who live or work nearby and book around work and events.
- Personality
- Confident, energetic, urban and welcoming.
- Brand line
- “Hair that keeps up.”
Measurement
What we tracked.
Reporting connected the work to bookings, client value, and repeat business, measured against the salon’s own baseline.
The system
Three choices behind the direction.
Give weekdays a reason
Build the offer around available capacity and services with a clear reason to book, rather than a blanket discount.
Make each test useful
Compare creative, offer and local audience combinations. Assess confirmed appointments alongside inquiry cost.
Connect acquisition to retention
Follow the journey through attendance and rebooking so the campaign can be judged beyond the first click.
Creative direction
How the work shows up in the client journey.
Brand assets, customer-facing messages, and booking touchpoints brought together as one designed system.
Great hair. Room in your calendar.
Hair that
keeps up.
Colour + blowouts, nearby.
The client journey
- 01Ad
- 02Landing page
- 03Booking start
- 04Confirmed client
- 05Rebook
Scope
What we built.
Scope was shaped around the salon’s systems, team capacity, and priorities.
- Meta and Instagram local-ad strategy
- New-client colour and blowout offer
- Dedicated campaign landing page
- Online booking flow
- Retargeting for visitors who have not booked
- Lookalike and local-radius audience testing
- Feed, Story and Reel ad creative
- Weekly optimization and conversion reporting